Krishikala is an initiative of Sahaja Samrudha for the conservation of traditional crop varieties and their many art forms. Krishikala facilitates and provides training to farmers, women, and rural artisans to produce artistic value additions from crops which are neglected, undervalued, or facing extinction. Krishikala is the storefront for these eco-goods, art and craft items based on agricultural products. Currently, Krishikala is focused on the revival of India’s vast array of traditional bottle gourd varieties.